Health app homescreen redesign
Duration
2 Weeks
/
Role
UX Designer
/
Type
Client Project
Overview
From digital overwhelm to instant relief, how we rebuilt a major healthcare system's mobile app to turn moments of medical panic into confident
My contribution
Hi, I'm the person who would eventually solve this puzzle, though I didn't know it yet. I was the lead UX researcher and designer on this case study. I worked alone on the UX and supported the visual design
22%
increase in evisits
32%
increase in patient scheduling
4.5
rating (highest among competitors)
Health app homescreen redesign
Duration
2 Weeks
/
Role
UX Designer
/
Type
Client Project
Overview
From digital overwhelm to instant relief, how we rebuilt a major healthcare system's mobile app to turn moments of medical panic into confident
My contribution
Hi, I'm the person who would eventually solve this puzzle, though I didn't know it yet. I was the lead UX researcher and designer on this case study. I worked alone on the UX and supported the visual design
22%
increase in evisits
32%
increase in patient scheduling
4.5
rating (highest among competitors)
The app was a digital maze
01
The Challenge
The app was a digital maze
01
The Challenge
The app was a digital maze
01
The Challenge
Picture this: Sarah's hands trembled at 2:47 AM, her toddler's fever spiking. She needed help, but her healthcare app offered only digital chaos: 17 different buttons, all vying for attention. Urgent Care, Telehealth, Pediatrics—each option felt equally important and equally useless in her moment of panic.
"Which one do I choose?" she wondered, her mind racing. "What if I pick wrong?"
Sarah wasn't alone. Thousands of users were facing the same confusing maze, feeling lost when they needed guidance most. This wasn't just a design flaw; it was a fundamental human problem.
Picture this: Sarah's hands trembled at 2:47 AM, her toddler's fever spiking. She needed help, but her healthcare app offered only digital chaos: 17 different buttons, all vying for attention. Urgent Care, Telehealth, Pediatrics—each option felt equally important and equally useless in her moment of panic.
"Which one do I choose?" she wondered, her mind racing. "What if I pick wrong?"
Sarah wasn't alone. Thousands of users were facing the same confusing maze, feeling lost when they needed guidance most. This wasn't just a design flaw; it was a fundamental human problem.
Picture this: Sarah's hands trembled at 2:47 AM, her toddler's fever spiking. She needed help, but her healthcare app offered only digital chaos: 17 different buttons, all vying for attention.
"Which one do I choose?" she wondered, her mind racing. "What if I pick wrong?"
Sarah wasn't alone. Thousands of users were facing the same confusing maze, feeling lost when they needed guidance most.
This wasn't just a design flaw; it was a fundamental human problem.
The app was a digital maze
01
The Challenge
The app was a digital maze
01
The Challenge
Too many choices, no guidance: Dozens of options with no direction
Too many choices, no guidance: Dozens of options with no direction
Critical actions hidden: Essential features buried in menus
Critical actions hidden: Essential features
buried in menus
Critical actions hidden: Essential features buried in menus
Identical homepage experience for all users regardless of their needs
Identical homepage experience for all users
regardless of their needs
Identical homepage experience for all users regardless of their needs
Too many choices, no guidance: Dozens of options with no direction
Critical actions hidden: Essential features buried in menus
Identical homepage experience for all users regardless of their needs
"I need help, and I need it now."
These might be dealing with symptoms, need preventive care, or want to schedule routine appointments. With dozens of care types available users often felt overwhelmed
Their pain point? Choice paralysis.
"I need help, and I need it now."
These might be dealing with symptoms, need preventive care, or want to schedule routine appointments. With dozens of care types available users often felt overwhelmed
Their pain point? Choice paralysis.
These users already have appointments scheduled or ongoing treatments. They come to the app to manage their existing healthcare journey. They want to prepare finances as well.
Their frustration? Buried priorities.
"I have ongoing care and I need to stay on top of it"
These users already have appointments scheduled or ongoing treatments. They come to the app to manage their existing healthcare journey. They want to prepare finances as well.
Their frustration? Buried priorities.
"I have ongoing care and I need to stay on top of it"
Understanding Our Users
Two Distinct Journeys
I remember staring at the analytics and seeing such a distinct pattern. While most people tried to schedule new appointments or find doctors, a specific group went straight to the tiny "My Appointments" link buried at the bottom of the screen.
They weren't looking for care—they were already managing it. That's when it hit me : We have two completely different users with completely different needs.
Healthcare Application
Understanding Our Users
Understanding Our Users
Two Distinct Journeys
Two Distinct Journeys
I remember staring at the analytics and seeing such a distinct pattern. While most people tried to schedule new appointments or find doctors, a specific group went straight to the tiny "My Appointments" link buried at the bottom of the screen.
They weren't looking for care—they were already managing it. That's when it hit me : We have two completely different users with completely different needs.
I remember staring at the analytics and seeing such a distinct pattern. While most people tried to schedule new appointments or find doctors, a specific group went straight to the tiny "My Appointments" link buried at the bottom of the screen.
They weren't looking for care—they were already managing it. That's when it hit me : We have two completely different users with completely different needs.
"I need help, and I need it now."
These might be dealing with symptoms, need preventive care, or want to schedule routine appointments. With dozens of care types available users often felt overwhelmed
Their pain point? Choice paralysis.
"I need help, and I need it now."
These might be dealing with symptoms, need preventive care, or want to schedule routine appointments. With dozens of care types available users often felt overwhelmed
Their pain point? Choice paralysis.
These users already have appointments scheduled or ongoing treatments. They come to the app to manage their existing healthcare journey. They want to prepare finances as well.
Their frustration? Buried priorities.
"I have ongoing care and I need to stay on top of it"
These users already have appointments scheduled or ongoing treatments. They come to the app to manage their existing healthcare journey. They want to prepare finances as well.
Their frustration? Buried priorities.
"I have ongoing care and I need to stay on top of it"
Personalised Pathway to Care
01
Solution
Personalised Pathway to Care
01
Solution
Solution
The moment care seekers open the app, they're greeted by Find Care—prominently positioned because we recognized that finding the right appointment is their primary need.
Someone with chest pains doesn't care that Cardiology comes before Emergency Medicine; they just need to know which is right for them. So, we now guide them through targeted questions:
"Do you need to be seen today?" → Immediate care options
"Not sure what type of care you need?" → Here's our symptom checker to help you figure it out
This conversational flow progressively narrows down care types, making the decision process feel natural and manageable rather than overwhelming.
Painpoint : Another candle would be that, lack of personalisational solved for
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Here’s a side-by-side view of the old screen versus the new design
Solution
But it isn’t just about appointments—it’s also about whether they could afford it, or if they were even covered. That’s why right below the very first tab—Manage Care—opens to financials, giving users clarity before anything else.
Right below sits Health History, a single place where every piece of past care lives. No more digging through old files or trying to remember what the doctor asked last time. It’s all right there, ready when they need it.
Painpoint : Another candle would be that, lack of personalisational solved for
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Here’s a side-by-side view of the old screen versus the new design
Solution
For Care Managers: Their next appointment would dominate the screen. Not buried in the screen. Right there, front and center, with everything they needed to know: time, doctor, location and check-in
Everything else would be organized by priority, not by alphabet. Not by what looked neat in a design system, but by what people actually needed when they were actually using the app.
Directly below, we created smart tabs that group everything related to ongoing care—prescriptions, reports, billing—ordered by actual user behavior data. This approach keeps the interface clean, scalable, and action-oriented.
Painpoint : Another candle would be that, lack of personalisational solved for
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Here’s a side-by-side view of the old screen versus the new design
Solution
We surface your Health History, giving you quick access to everything from past visits to test results — all neatly organized.
While Find Care is thoughtfully positioned lower since it's not the primary action when care is already scheduled.
Then comes the Promotion Area where you’ll find new features, helpful tips, and updates — followed by a Help Section, ready when you need it.
Pain point Addressed : Journey is not universal, its unique to the user
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Here’s a side-by-side view of the old screen versus the new design
Colors and certain elements have been altered to maintain confidentiality.
Part II
For Care Managers: Their next appointment would dominate the screen. Not buried in the screen. Right there, front and center, with everything they needed to know: time, doctor, location and check-in
Everything else would be organized by priority, not by alphabet. Not by what looked neat in a design system, but by what people actually needed when they were actually using the app.
Directly below, we created smart tabs that group everything related to ongoing care—prescriptions, reports, billing—ordered by actual user behavior data. This approach keeps the interface clean, scalable, and action-oriented.
Painpoint : Another candle would be that, lack of personalisational solved for
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Here’s a side-by-side view of the old screen versus the new design
Part I
But it isn’t just about appointments—it’s also about whether they could afford it, or if they were even covered. That’s why right below the very first tab—Manage Care—opens to financials, giving users clarity before anything else.
Right below sits Health History, a single place where every piece of past care lives. No more digging through old files or trying to remember what the doctor asked last time. It’s all right there, ready when they need it.
Painpoint : Another candle would be that, lack of personalisational solved for
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Here’s a side-by-side view of the old screen versus the new design
Part I
When care seekers open the redesigned app, Find Care takes center stage—because getting the right appointment is their primary need.
We now guide them through targeted questions:
"Do you need to be seen today?" → Immediate care options
"Not sure what type of care you need?" → Here's our symptom checker to help you figure it out
This conversational flow progressively narrows down care types, making the decision process feel natural and manageable rather than overwhelming.
Painpoint : Another candle would be that, lack of personalisational solved for
Who is this for?
Start a Project
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Start a Project
Here’s a side-by-side view of the old screen versus the new design
Part II
We surface your Health History, giving you quick access to everything from past visits to test results — all neatly organized.
While Find Care is thoughtfully positioned lower since it's not the primary action when care is already scheduled.
Then comes the Promotion Area where you’ll find new features, helpful tips, and updates — followed by a Help Section, ready when you need it.
Pain point Addressed : Journey is not universal, its unique to the user
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Start a Project
Here’s a side-by-side view of the old screen versus the new design
Colors and certain elements have been altered to maintain confidentiality.
Colors and certain elements have been altered to maintain confidentiality.
Personalized Pathways to Care
01
The solution
Personalized Pathways to Care
01
The solution
For Care Seekers: A Guided Journey Begins
The moment care seekers open the redesigned app, they're greeted by Find Care—prominently positioned because we recognized that finding the right appointment is their primary need.
Someone with chest pains doesn't care that Cardiology comes before Emergency Medicine; they just need to know which is right for them. So, we now guide them through targeted questions:
"Do you need to be seen today?" → Immediate care options
"Not sure what type of care you need?" → Here's our symptom checker to help you figure it out
This conversational flow progressively narrows down care types, making the decision process feel natural and manageable rather than overwhelming.
The breakthrough moment: We introduced a comprehensive care comparison infographic—a table format that clearly shows what works best for different scenarios
The moment care seekers open the redesigned app, they're greeted by Find Care—prominently positioned because we recognized that finding the right appointment is their primary need.
Someone with chest pains doesn't care that Cardiology comes before Emergency Medicine; they just need to know which is right for them. So, we now guide them through targeted questions:
"Do you need to be seen today?" → Immediate care options
"Not sure what type of care you need?" → Here's our symptom checker to help you figure it out
This conversational flow progressively narrows down care types, making the decision process feel natural and manageable rather than overwhelming.
The breakthrough moment: We introduced a comprehensive care comparison infographic—a table format that clearly shows what works best for different scenarios
Painpoint Addressed : We transformed the overwhelming catalog into an intelligent conversation.
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Start a Project
Here’s a side-by-side view of the old screen versus the new design
For Care Seekers: A Guided Journey Begins
But it isn’t just about appointments—it’s also about whether they could afford it, or if they were even covered. That’s why right below the very first tab—Manage Care—opens to financials, giving users clarity before anything else.
Right below sits Health History, a single place where every piece of past care lives. No more digging through old files or trying to remember what the doctor asked last time. It’s all right there, ready when they need it.
But it isn’t just about appointments—it’s also about whether they could afford it, or if they were even covered. That’s why right below the very first tab—Manage Care—opens to financials, giving users clarity before anything else.
Right below sits Health History, a single place where every piece of past care lives. No more digging through old files or trying to remember what the doctor asked last time. It’s all right there, ready when they need it.
Scattered care management tools made it difficult to handle ongoing healthcare needs efficiently
Painpoint Addressed: Scattered care management tools made it difficult to handle ongoing healthcare needs efficiently
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Start a Project
Here’s a side-by-side view of the old screen versus the new design
For Care Managers: Your Appointment Takes Center Stage
For Care Managers: Their next appointment would dominate the screen. Not buried in the screen. Right there, front and center, with everything they needed to know: time, doctor, location and check-in
Everything else would be organized by priority, not by alphabet. Not by what looked neat in a design system, but by what people actually needed when they were actually using the app.
Directly below, we created smart tabs that group everything related to ongoing care—prescriptions, reports, billing—ordered by actual user behavior data. This approach keeps the interface clean, scalable, and action-oriented.
For Care Managers: Their next appointment would dominate the screen. Not buried in the screen. Right there, front and center, with everything they needed to know: time, doctor, location and check-in
Everything else would be organized by priority, not by alphabet. Not by what looked neat in a design system, but by what people actually needed when they were actually using the app.
Directly below, we created smart tabs that group everything related to ongoing care—prescriptions, reports, billing—ordered by actual user behavior data. This approach keeps the interface clean, scalable, and action-oriented.
Painpoint : Users with existing appointments were forced to scroll past irrelevant scheduling options to find critical appointment information
Scattered care management tools made it difficult to handle ongoing healthcare needs efficiently
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Start a Project
Here’s a side-by-side view of the old screen versus the new design
For Care Managers: Your Appointment Takes Center Stage
We surface your Health History, giving you quick access to everything from past visits to test results — all neatly organized.
While Find Care is thoughtfully positioned lower since it's not the primary action when care is already scheduled.
Then comes the Promotion Area where you’ll find new features, helpful tips, and updates — followed by a Help Section, ready when you need it.
Pain point Addressed : Journey is not universal, its unique to the user
Who is this for?
A tailored experience for a defined audience. Discover the persona it’s built for here
Old Homescreen
Here’s a side-by-side view of the old screen versus the new design
Colors and certain elements have been altered to maintain confidentiality.
How Did We Get Here?
01
Process
How Did We Get Here?
01
Process
How Did We Get Here?
02
Process
01
Preliminary Research
Instead of jumping straight into wireframes, we took on the role of digital detectives, tracing every click, every scroll, and every abandoned session.
The investigation uncovered patterns we hadn’t expected: features that belonged together were scattered across the interface, while little used elements occupied prime spots, gathering digital dust.
Takeaway: We don’t need to guess what matters, the data already tells the story.
01
Preliminary Research
nstead of jumping straight into wireframes, we took on the role of digital detectives, tracing every click, every scroll, and every abandoned session.
The investigation uncovered patterns we hadn’t expected: features that belonged together were scattered across the interface, while little used elements occupied prime spots, gathering digital dust.
Takeaway: We don’t need to guess what matters, the data already tells the story.
02
Stakeholder Workshop
But data alone doesn't tell the full story. We gathered our clients for a collaborative workshop, transforming frustrations into insights.
Together, we mapped out every pain point from actual user stories to buried features. Through dot voting, we surfaced the problems that hurt the most. Then came the magic: we worked together to create logical categories, grouping related issues and opportunities. The session culminated in a closed card sorting exercise where clients themselves organized features into the categories they'd helped define.
The revelation: Combine hard data with human voices, and the path forward becomes crystal clear.
02
Stakeholder Workshop
We kicked off with a stakeholder workshop structured in 3 phases:
(1) Marking Pain Points :
We showed a skeleton of the current screen and collaboratively annotated pain points.
(2) Creating Buckets
: We grouped features by theme and created logical “sections”
(3) Card Sorting & Prioritization :
We did this exercise to understand categorisation
Result : Everyone had different layouts based on the persona they had in mind
03
Drawing Board
Armed with insights, we sketched fearlessly. Minimal layouts sat next to bold, experimental designs.
We embraced the Dark Horse Method: start impossible, then scale back to reality. Our north star? Make the first fold do 80% of the heavy lifting.
04
Gorilla Testing
We put prototypes in front of internal designers and watched their interaction flow. Small device testing revealed layout hiccups we hadn’t considered.
Testing revealed the truth, simpler layouts with breathing room and intuitive scroll paths won every time. Our second iteration already felt like home. …. screen
05
Technical Feasibility
The development huddle brought us back to earth. Some beautiful layouts couldn't survive the component constraints, but our flexible design system saved the day. We swapped blocks like LEGO pieces without losing the underlying logic.
Our mantra: No design is sacred if it breaks build.
06
Client Showcase
When we presented the final layouts, we didn’t just show screens, we told the story. We walked through pain points, usage data, user psychology, stakeholder alignment, and technical feasibility.
And most importantly: we showed how every decision served both user needs and business goals.
01
Preliminary Research
Before ideating, we dove into usage patterns. What did people click on most? What did they ignore?
We found that appointments and finances were often used together, and inbox was more helpful than 'Contact Us'.
We mapped co-usage, click depth, and session flows — this gave us our first glimpse of hierarchy and natural pairings.Takeaway: We don’t need to guess what matters — the data already tells the story.
02
Stakeholder Workshop
We kicked off with a stakeholder workshop structured in 3 phases:
(1) Marking Pain Points We showed a skeleton of the current screen and collaboratively annotated pain points. These helped highlight the most important painpoints to be addressed
(2) Creating Buckets We grouped features by theme and created logical “sections”
(3) Card Sorting & Prioritization : We did this exercise to understand categorisation .Stakeholders re-ordered features differently based on the type of persona they were percieveing. That became our justification for personalized layouts.03
Drawing Board
We sketched multiple layouts — some minimal, some wild. We explored extremes on purpose, inspired by the Dark Horse Method: start with the impossible, then find what can scale.The goal: Make the first fold do 80% of the job.
04
Gorilla Testing
We put prototypes in front of internal designers and watched their interaction flow. Small device testing revealed layout hiccups we hadn’t considered.What worked? Simpler layouts with clear spacing and intuitive scroll paths.Result: We refined fast, and our second iteration already felt familiar — and frictionless.
05
Technical Feasibility
We huddled with devs to validate what could actually ship.Some layouts had to bend due to component limits — but our flexible structure made it easy to swap blocks without losing logic. Our mantra: No design is sacred if it breaks build.
06
Client Showcase
When we presented the final layouts, we didn’t just show screens — we told the story. We walked through pain points, usage data, user psychology, stakeholder alignment, and technical feasibility.And most importantly: we showed how every decision served both user needs and business goals.
Health app homescreen redesign
Duration
2 Weeks
/
Role
UX Designer
/
Type
Client Project
Overview
From digital overwhelm to instant relief, how we rebuilt a major healthcare system's mobile app to turn moments of medical panic into confident
My contribution
Hi, I'm the person who would eventually solve this puzzle, though I didn't know it yet. I was the lead UX researcher and designer on this case study. I worked alone on the UX and supported the visual design
22%
increase in evisits
32%
increase in patient scheduling
4.5
rating (highest among competitors)
Health app homescreen redesign
Duration
2 Weeks
/
Role
UX Designer
/
Type
Client Project
Overview
From digital overwhelm to instant relief, how we rebuilt a major healthcare system's mobile app to turn moments of medical panic into confident
My contribution
Hi, I'm the person who would eventually solve this puzzle, though I didn't know it yet. I was the lead UX researcher and designer on this case study. I worked alone on the UX and supported the visual design
22%
increase in evisits
32%
increase in patient scheduling
4.5
rating (highest among competitors)
Health app homescreen redesign
Duration
2 Weeks
/
Role
UX Designer
/
Type
Client Project
Overview
From digital overwhelm to instant relief, how we rebuilt a major healthcare system's mobile app to turn moments of medical panic into confident
My contribution
Hi, I'm the person who would eventually solve this puzzle, though I didn't know it yet. I was the lead UX researcher and designer on this case study. I worked alone on the UX and supported the visual design
22%
increase in evisits
32%
increase in patient scheduling
4.5
rating (highest among competitors)
Health app homescreen redesign
Duration
2 Weeks
/
Role
UX Designer
/
Type
Client Project
Overview
From digital overwhelm to instant relief, how we rebuilt a major healthcare system's mobile app to turn moments of medical panic into confident
My contribution
Hi, I'm the person who would eventually solve this puzzle, though I didn't know it yet. I was the lead UX researcher and designer on this case study. I worked alone on the UX and supported the visual design
22%
increase in evisits
32%
increase in patient scheduling
4.5
rating (highest among competitors)
Understanding Our Users
Two Distinct Journeys
I remember staring at the analytics and seeing such a distinct pattern. While most people tried to schedule new appointments or find doctors, a specific group went straight to the tiny "My Appointments" link buried at the bottom of the screen.
They weren't looking for care—they were already managing it. That's when it hit me : We have two completely different users with completely different needs.
Design Decisions
Two Distinct Journeys
01
Inbox
Design Decision
Contact Us had been squatting in prime digital real estate for years, like a stubborn tenant refusing to budge. However, user data whispered for inbox up on top.Despite resistance from stakeholders protecting their "major" feature, we staged a quiet revolution. Inbox ascended to the throne in the top-right corner, where users' minds expected messages to live.Contact Us didn't vanish into exile. It found refuge in the shadows, emerging only when summoned by genuine need. Sometimes the best features know when to step aside.
02
Find Care
Design Decision
This section became our digital laboratory. We threw everything at the wall:The Buffet: Care types, symptom checker, plus "5 more options." Users got decision paralysis and clicked away.The Memory: "Here's what you did last time." Turns out, broken arms don't break monthly.The Guide: "When do you need care? Now how?" Users loved the hand-holding. Winner.Sometimes the simplest questions unlock the clearest paths.
03
Manage Care
Design Decision
Our second-most-loved section was drowning in its own success—too much good stuff, nowhere to put it.The cure? Pill-shaped tabs that could scroll and stretch, with selection states so clear there was never any doubt which was active.Growth without the growing pains. Sometimes the best solutions are beautifully simple.
03
Manage Care
Example of manage care options
03
Manage Care
Our second-most-loved section was drowning in its own success—too much good stuff, nowhere to put it.
The cure? Pill-shaped tabs that could scroll and stretch, with selection states so clear there was never any doubt which was active.
Growth without the growing pains. Sometimes the best solutions are beautifully simple.
02
Find Care
(visual)
02
Find Care
This section became our digital laboratory. We threw everything at the wall:
The Buffet: Care types, symptom checker, plus "5 more options." Users got decision paralysis and clicked away.
The Memory: "Here's what you did last time." Turns out, broken arms don't break monthly.
The Guide: "When do you need care? Now how?" Users loved the hand-holding. Winner.
Sometimes the simplest questions unlock the clearest paths.
01
Inbox
(Visual)
Visual sample that we showed the client
01
Inbox
Contact Us had been squatting in prime digital real estate for years, like a stubborn tenant refusing to budge. However, user data whispered for inbox up on top.
Despite resistance from stakeholders protecting their "major" feature, we staged a quiet revolution. Inbox ascended to the throne in the top-right corner, where users' minds expected messages to live.
Contact Us didn't vanish into exile. It found refuge in the shadows, emerging only when summoned by genuine need. Sometimes the best features know when to step aside.
Addressing design hiccups
03
Learnings
What follows is a look into the real conversations that helped us move forward—how we addressed roadblocks, challenged assumptions, and came together to find the right solutions at different stages of the project.
Addressing design hiccups
03
Learnings
What follows is a look into the real conversations that helped us move forward—how we addressed roadblocks, challenged assumptions, and came together to find the right solutions at different stages of the project.
Addressing design hiccups
03
Learnings
What follows is a look into the real conversations that helped us move forward—how we addressed roadblocks, challenged assumptions, and came together to find the right solutions at different stages of the project.
COLLABORATION
CLIENT TRUST
DOCUMENTATION
TIME CONSTRAINT
Design Manager
COLLABORATION
CLIENT TRUST
DOCUMENTATION
TIME CONSTRAINT
Design Manager
Powered By
People
Chandrashekhar Murugan
Anmol Kanchan
Harshita Gulia
Prajna Gogineni
Lavanya Bhatt
Platform
Figma
Framer University
Mock-up world
Gemini
"I need help, and I need it now."
These might be dealing with symptoms, need preventive care, or want to schedule routine appointments. With dozens of care types available users often felt overwhelmed
Their pain point? Choice paralysis.
"I need help, and I need it now."
These might be dealing with symptoms, need preventive care, or want to schedule routine appointments. With dozens of care types available users often felt overwhelmed
Their pain point? Choice paralysis.
These users already have appointments scheduled or ongoing treatments. They come to the app to manage their existing healthcare journey. They want to prepare finances as well.
Their frustration? Buried priorities.
"I have ongoing care and I need to stay on top of it"
These users already have appointments scheduled or ongoing treatments. They come to the app to manage their existing healthcare journey. They want to prepare finances as well.
Their frustration? Buried priorities.
"I have ongoing care and I need to stay on top of it"
Design Decisions
Two Distinct Journeys
03
Manage Care
Example of manage care options
03
Manage Care
Our second-most-loved section was drowning in its own success—too much good stuff, nowhere to put it.
The cure? Pill-shaped tabs that could scroll and stretch, with selection states so clear there was never any doubt which was active.
Growth without the growing pains. Sometimes the best solutions are beautifully simple.
02
Find Care
(visual)
02
Find Care
This section became our digital laboratory. We threw everything at the wall:
The Buffet: Care types, symptom checker, plus "5 more options." Users got decision paralysis and clicked away.
The Memory: "Here's what you did last time." Turns out, broken arms don't break monthly.
The Guide: "When do you need care? Now how?" Users loved the hand-holding. Winner.
Sometimes the simplest questions unlock the clearest paths.
01
Inbox
(Visual)
Visual sample that we showed the client
01
Inbox
Contact Us had been squatting in prime digital real estate for years, like a stubborn tenant refusing to budge. However, user data whispered for inbox up on top.
Despite resistance from stakeholders protecting their "major" feature, we staged a quiet revolution. Inbox ascended to the throne in the top-right corner, where users' minds expected messages to live.
Contact Us didn't vanish into exile. It found refuge in the shadows, emerging only when summoned by genuine need. Sometimes the best features know when to step aside.
Powered By
People
Chandrashekhar Murugan
Anmol Kanchan
Harshita Gulia
Prajna Gogineni
Lavanya Bhatt
Harshita Gulia
Prajna Gogineni
Sukrit
Platform
Figma
Framer University
Mock-up world
Gemini
Would you like to view the next case study?
CareMate (Healthcare Part II)
UX Design
You’ve just seen the home screen, but if you’d like to explore the full app and our design process, head to Part II of this case study
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CareMate (Healthcare Part II)
CareMate (Healthcare Part II)
CareMate (Healthcare Part II)
UX Design
You’ve just seen the home screen, but if you’d like to explore the full app and our design process, head to Part II of this case study.
You’ve just seen the home screen, but if you’d like to explore the full app and our design process, head to Part II of this case study.
Before you go,
check out these links
Contact
Before you go,
check out these links
Contact
Before you go,
check out these links
Contact