Ideation Station
Duration
1 year (ongoing)
/
Role
Workshop Facilitator
/
Type
Firm initiative
Overview
This is a curated showcase of our internal brainstorming workshops. Each session brought 4 to 5 designers together to tackle real studio challenges using a customized framework. What started as a small way to spark collaboration soon grew into a format adopted across all studios in India and became a favorite among colleagues.
My contribution
I, along with two of my colleagues, led this initiative end to end. We designed the frameworks for each task, pitched the idea to senior managers, documented everything and facilitated the workshops.
20
workshops conducted
14
frameworks created
50
participants (till I was on this project)
Ideation Station
Duration
1 year (ongoing)
/
Role
Workshop Facilitator
/
Type
Firm initiative
Overview
This is a curated showcase of our internal brainstorming workshops. Each session brought 4 to 5 designers together to tackle real studio challenges using a customized framework. What started as a small way to spark collaboration soon grew into a format adopted across all studios in India and became a favorite among colleagues.
My contribution
I, along with two of my colleagues, led this initiative end to end. We designed the frameworks for each task, pitched the idea to senior managers, documented everything and facilitated the workshops.
20
workshops conducted
14
frameworks created
50
participants (till I was on this project)
Ideation Station
Duration
1 year (ongoing)
/
Role
Workshop Facilitator
/
Type
Firm initiative
Overview
This is a curated showcase of our internal brainstorming workshops. Each session brought 4 to 5 designers together to tackle real studio challenges using a customized framework. What started as a small way to spark collaboration soon grew into a format adopted across all studios in India and became a favorite among colleagues.
My contribution
I, along with two of my colleagues, led this initiative end to end. We designed the frameworks for each task, pitched the idea to senior managers, documented everything and facilitated the workshops.
20
workshops conducted
14
frameworks created
50
participants (till I was on this project)
STEP INSIDE OUR CREATIVE STORM
Pick a Session to Dive Into
Below, you’ll find highlights from two seasons of these workshops. Each season featured a series of sessions, complete with the invites we sent to participants and the newsletters we created to capture outcomes. Pick a session to see how we brought ideas to life.
SEASON 2
Indoor Navigation - Newsletter
By Season 2, we refined the format, built a visual brand, and ran each session twice with small tweaks. It was so well received that it became a formal, billable offering. Below, you’ll find the branded newsletter we shared after the session and the upgraded surprise invite we created.

Invite
With a full brand identity in place, the Season 2 invites felt much more polished. Each one matched the session theme and was sent out a week in advance, along with a pre-session email to get participants excited (and just a little nervous).

STEP INSIDE OUR CREATIVE STORM
Pick a Session to Dive Into
Below, you’ll find highlights from two seasons of these workshops. Each season featured a series of sessions, complete with the invites we sent to participants and the newsletters we created to capture outcomes. Pick a session to see how we brought ideas to life.
SEASON 2
Indoor Navigation - Newsletter
By Season 2, we refined the format, built a visual brand, and ran each session twice with small tweaks. It was so well received that it became a formal, billable offering. Below, you’ll find the branded newsletter we shared after the session and the upgraded surprise invite we created.

Invite
With a full brand identity in place, the Season 2 invites felt much more polished. Each one matched the session theme and was sent out a week in advance, along with a pre-session email to get participants excited (and just a little nervous).

STEP INSIDE OUR CREATIVE STORM
Pick a Session to Dive Into
Below, you’ll find highlights from two seasons of these workshops. Each season featured a series of sessions, complete with the invites we sent to participants and the newsletters we created to capture outcomes. Pick a session to see how we brought ideas to life.
SEASON 2
Indoor Navigation - Newsletter
By Season 2, we refined the format, built a visual brand, and ran each session twice with small tweaks. It was so well received that it became a formal, billable offering.

Invite
With a full brand identity in place, the Season 2 invites felt much more polished. Each one matched the session theme and was sent out a week in advance, along with a pre-session email to get participants excited (and just a little nervous).

Learnings
View the letters below on what made ideation station special
Dear Oliver,
I hope you're doing well! I wanted to share my excitement about creating websites with Framer's intuitive no-code platform.
Let's explore it together!Looking forward to discussing more about our design adventures!

Behind the Sessions

We’d block a few hours, grab a whiteboard, pull in 4 to 6 designers who barely knew each other, and just start…….. No long decks, no warmups. Just a bold, weird prompt, a ticking clock, and the quiet thrill of not knowing what would come out of it.
We once had a digital human deliver the brief. Another time, I turned the entire office into a treasure hunt just to feel the problem we were trying to solve. I still remember us racing around with clues taped under chairs. It was ridiculous, and it was perfect.
What I Took Away

Honestly, I loved crafting these sessions. Every single one felt like designing a game. How do we make this challenge fun? How do we pull people in so deeply, they forget it's "just a workshop"?
But I also learned a lot about letting go. There were days when the outcome didn’t match the energy, and that’s when we created a checklist to help steer future teams. I learned to adapt, and more importantly, to listen. Not just to ideas, but to the thinking behind them.
What It Gave the Team

By the end of every session, something had shifted. People who were nervous about “sounding wrong” started challenging each other with confidence.
And they didn’t just leave with ideas. They left with new collaborators. You could see the bonds forming, the quiet head nods turning into Teams DMs later.
It became one of those things I looked forward to the most. Even if we stayed late, even if we were tired. There was always that buzz in the air, the feeling that we’d made something out of nothing. And that? That’s why I kept doing it.
Dear Oliver,
I hope you're doing well! I wanted to share my excitement about creating websites with Framer's intuitive no-code platform.
Let's explore it together!Looking forward to discussing more about our design adventures!

Behind the Sessions

We’d block a few hours, grab a whiteboard, pull in 4 to 6 designers who barely knew each other, and just start…….. No long decks, no warmups. Just a bold, weird prompt, a ticking clock, and the quiet thrill of not knowing what would come out of it.
We once had a digital human deliver the brief. Another time, I turned the entire office into a treasure hunt just to feel the problem we were trying to solve. I still remember us racing around with clues taped under chairs. It was ridiculous, and it was perfect.
What I Took Away

Honestly, I loved crafting these sessions. Every single one felt like designing a game. How do we make this challenge fun? How do we pull people in so deeply, they forget it's "just a workshop"?
But I also learned a lot about letting go. There were days when the outcome didn’t match the energy, and that’s when we created a checklist to help steer future teams. I learned to adapt, and more importantly, to listen. Not just to ideas, but to the thinking behind them.
What It Gave the Team

By the end of every session, something had shifted. People who were nervous about “sounding wrong” started challenging each other with confidence.
And they didn’t just leave with ideas. They left with new collaborators. You could see the bonds forming, the quiet head nods turning into Teams DMs later.
It became one of those things I looked forward to the most. Even if we stayed late, even if we were tired. There was always that buzz in the air, the feeling that we’d made something out of nothing. And that? That’s why I kept doing it.
Behind the Sessions
We’d block a few hours, grab a whiteboard, pull in 4 to 6 designers who barely knew each other, and just start……..
We once had a digital human deliver the brief. Another time, I turned the entire office into a treasure hunt just to feel the problem we were trying to solve. I still remember us racing around with clues taped under chairs. It was ridiculous, and it was perfect.What I Took Away
Honestly, I loved crafting these sessions. Every single one felt like designing a game. How do we pull people in so deeply, they forget it's "just a workshop"?
But I also learned a lot about letting go. I learned to adapt, and more importantly, to listen. Not just to ideas, but to the thinking behind them.Behind the Sessions
By the end of each session, something had shifted. People who were nervous about “sounding wrong” started challenging each other with confidence. They didn’t just leave with ideas; they left with new collaborators. The buzz in the air, even after long or tiring days, made it clear we’d created something out of nothing. That’s why I kept doing it.
Credits
People
Malavika Nanda
Praj Gogineni
Anmol Kanchan
Platform
Figma
Framer
Framer University
GPT



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Before you go,
check out these links

Before you go,
check out these links