Ideation Station

Duration

1 year (ongoing)

/

Role

Workshop Facilitator

/

Type

Firm initiative

Overview

This is a curated showcase of our internal brainstorming workshops. Each session brought 4 to 5 designers together to tackle real studio challenges using a customized framework. What started as a small way to spark collaboration soon grew into a format adopted across all studios in India and became a favorite among colleagues.

My contribution

I, along with two of my colleagues, led this initiative end to end. We designed the frameworks for each task, pitched the idea to senior managers, documented everything and facilitated the workshops.

20

workshops conducted

14

frameworks created

50

participants (till I was on this project)

Ideation Station

Duration

1 year (ongoing)

/

Role

Workshop Facilitator

/

Type

Firm initiative

Overview

This is a curated showcase of our internal brainstorming workshops. Each session brought 4 to 5 designers together to tackle real studio challenges using a customized framework. What started as a small way to spark collaboration soon grew into a format adopted across all studios in India and became a favorite among colleagues.

My contribution

I, along with two of my colleagues, led this initiative end to end. We designed the frameworks for each task, pitched the idea to senior managers, documented everything and facilitated the workshops.

20

workshops conducted

14

frameworks created

50

participants (till I was on this project)

Ideation Station

Duration

1 year (ongoing)

/

Role

Workshop Facilitator

/

Type

Firm initiative

Overview

This is a curated showcase of our internal brainstorming workshops. Each session brought 4 to 5 designers together to tackle real studio challenges using a customized framework. What started as a small way to spark collaboration soon grew into a format adopted across all studios in India and became a favorite among colleagues.

My contribution

I, along with two of my colleagues, led this initiative end to end. We designed the frameworks for each task, pitched the idea to senior managers, documented everything and facilitated the workshops.

20

workshops conducted

14

frameworks created

50

participants (till I was on this project)

STEP INSIDE OUR CREATIVE STORM

Pick a Session to Dive Into

Below, you’ll find highlights from two seasons of these workshops. Each season featured a series of sessions, complete with the invites we sent to participants and the newsletters we created to capture outcomes. Pick a session to see how we brought ideas to life.

SEASON 2

Indoor Navigation - Newsletter

By Season 2, we refined the format, built a visual brand, and ran each session twice with small tweaks. It was so well received that it became a formal, billable offering. Below, you’ll find the branded newsletter we shared after the session and the upgraded surprise invite we created.

Invite

With a full brand identity in place, the Season 2 invites felt much more polished. Each one matched the session theme and was sent out a week in advance, along with a pre-session email to get participants excited (and just a little nervous).

STEP INSIDE OUR CREATIVE STORM

Pick a Session to Dive Into

Below, you’ll find highlights from two seasons of these workshops. Each season featured a series of sessions, complete with the invites we sent to participants and the newsletters we created to capture outcomes. Pick a session to see how we brought ideas to life.

SEASON 2

Indoor Navigation - Newsletter

By Season 2, we refined the format, built a visual brand, and ran each session twice with small tweaks. It was so well received that it became a formal, billable offering. Below, you’ll find the branded newsletter we shared after the session and the upgraded surprise invite we created.

Invite

With a full brand identity in place, the Season 2 invites felt much more polished. Each one matched the session theme and was sent out a week in advance, along with a pre-session email to get participants excited (and just a little nervous).

STEP INSIDE OUR CREATIVE STORM

Pick a Session to Dive Into

Below, you’ll find highlights from two seasons of these workshops. Each season featured a series of sessions, complete with the invites we sent to participants and the newsletters we created to capture outcomes. Pick a session to see how we brought ideas to life.

SEASON 2

Indoor Navigation - Newsletter

By Season 2, we refined the format, built a visual brand, and ran each session twice with small tweaks. It was so well received that it became a formal, billable offering.

Invite

With a full brand identity in place, the Season 2 invites felt much more polished. Each one matched the session theme and was sent out a week in advance, along with a pre-session email to get participants excited (and just a little nervous).

Learnings

View the letters below on what made ideation station special

Dear Oliver,

I hope you're doing well! I wanted to share my excitement about creating websites with Framer's intuitive no-code platform.

Let's explore it together!Looking forward to discussing more about our design adventures!

Behind the Sessions

We’d block a few hours, grab a whiteboard, pull in 4 to 6 designers who barely knew each other, and just start…….. No long decks, no warmups. Just a bold, weird prompt, a ticking clock, and the quiet thrill of not knowing what would come out of it.

We once had a digital human deliver the brief. Another time, I turned the entire office into a treasure hunt just to feel the problem we were trying to solve. I still remember us racing around with clues taped under chairs. It was ridiculous, and it was perfect.

What I Took Away

Honestly, I loved crafting these sessions. Every single one felt like designing a game. How do we make this challenge fun? How do we pull people in so deeply, they forget it's "just a workshop"?

But I also learned a lot about letting go. There were days when the outcome didn’t match the energy, and that’s when we created a checklist to help steer future teams. I learned to adapt, and more importantly, to listen. Not just to ideas, but to the thinking behind them.

What It Gave the Team

By the end of every session, something had shifted. People who were nervous about “sounding wrong” started challenging each other with confidence.
And they didn’t just leave with ideas. They left with new collaborators. You could see the bonds forming, the quiet head nods turning into Teams DMs later.
It became one of those things I looked forward to the most. Even if we stayed late, even if we were tired. There was always that buzz in the air, the feeling that we’d made something out of nothing. And that? That’s why I kept doing it.


Dear Oliver,

I hope you're doing well! I wanted to share my excitement about creating websites with Framer's intuitive no-code platform.

Let's explore it together!Looking forward to discussing more about our design adventures!

Behind the Sessions

We’d block a few hours, grab a whiteboard, pull in 4 to 6 designers who barely knew each other, and just start…….. No long decks, no warmups. Just a bold, weird prompt, a ticking clock, and the quiet thrill of not knowing what would come out of it.

We once had a digital human deliver the brief. Another time, I turned the entire office into a treasure hunt just to feel the problem we were trying to solve. I still remember us racing around with clues taped under chairs. It was ridiculous, and it was perfect.

What I Took Away

Honestly, I loved crafting these sessions. Every single one felt like designing a game. How do we make this challenge fun? How do we pull people in so deeply, they forget it's "just a workshop"?

But I also learned a lot about letting go. There were days when the outcome didn’t match the energy, and that’s when we created a checklist to help steer future teams. I learned to adapt, and more importantly, to listen. Not just to ideas, but to the thinking behind them.

What It Gave the Team

By the end of every session, something had shifted. People who were nervous about “sounding wrong” started challenging each other with confidence.
And they didn’t just leave with ideas. They left with new collaborators. You could see the bonds forming, the quiet head nods turning into Teams DMs later.
It became one of those things I looked forward to the most. Even if we stayed late, even if we were tired. There was always that buzz in the air, the feeling that we’d made something out of nothing. And that? That’s why I kept doing it.


Credits

People

Malavika Nanda

Praj Gogineni

Anmol Kanchan

Platform

Figma
Framer

Framer University

GPT

Would you like to view the next case study?

Citizen Benefit Portal

Usability Testing

Usability Testing

Usability Testing

A project entirely focused on user testing, spanning moderated and unmoderated sessions for a public sector platform.

1 Moderator, 1 User, 1 Observer

Nitish

Jorn

Jorn

10 MODERATED SESSIONS

xxx

1 Moderator, 1 User, 1 Observer

Nitish

Jorn

Jorn

10 MODERATED SESSIONS

xxx

1 Moderator, 1 User, 1 Observer

Nitish

Jorn

Jorn

10 MODERATED SESSIONS

xxx

Before you go,

check out these links

Before you go,

check out these links

Before you go,

check out these links

Contact